Communications Timeline


Download the Comprehensive Communication Guide to Prepare for Hudson Gives !



Major Milestones

Month 1

The Hudson Gives Team will:

  • Encourage nonprofits to sign up for Hudson Gives
  • Network with and recruit local community nonprofit leaders to expand and amplify Hudson Gives ’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Hudson Gives and customize your profile
  • Assemble your Hudson Gives team and involve them in planning how your Hudson Gives campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Hudson Gives , how to promote your Hudson Gives campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Hudson Gives Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Hudson Gives
  • Continue offering trainings to nonprofits participating in Hudson Gives , and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in Hudson Gives to use, and for use on #HudsonGives social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Hudson Gives ? How will you use the funds raised during Hudson Gives ? Why should donors give to you on Hudson Gives ? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Hudson Gives and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Hudson Gives on May 9th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Hudson Gives Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Hudson Gives ’s message to nonprofits, donors, and other general supporters
  • Continue promoting Hudson Gives to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Hudson Gives “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Hudson Gives Team will:

  • Heavily promote Hudson Gives to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Hudson Gives

You should:

  • Post on social media regularly about Hudson Gives , using the hashtag #HudsonGives
  • Email your supporters with additional details about Hudson Gives . How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Hudson Gives Team will:

  • Heavily promote Hudson Gives to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Hudson Gives , using the hashtag #HudsonGives
  • Email your supporters with updates and how they can help your Hudson Gives campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Hudson Gives Team will:

  • Share statistics from Hudson Gives , including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Hudson Gives participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Hudson Gives by posting volunteer opportunities, fundraising, and hosting events!